Etsy Pricing Engine cover

What do I actually make per sale?

Etsy takes a listing fee, 6.5% of the item AND the shipping, a payment fee with a fixed part, and sometimes 12 to 15% for an offsite ad you did not ask for. Then there is the sale you are running and the label you pay. Most sellers find out what they really make when they do their taxes.

Put in one listing and see the real profit per sale. Type the margin you want and get the price that delivers it. Then do the whole shop on one tab.

THE CALCULATOR

  • Every Etsy fee, applied the way Etsy applies it (transaction fee on item plus shipping, processing percent plus fixed, offsite ads if you are in)
  • Your materials, packaging, time at your hourly rate, and the shipping label
  • Sales and coupons
  • Out: profit per sale, margin, total fees, price for your target margin, break-even price, what your hour earns
  • A "where the money goes" breakdown of each dollar the buyer pays

THE WHOLE SHOP TAB

One row per listing, room for 200. Fees, profit, margin, dollars per hour and a verdict (LOSING MONEY, TOO CHEAP, OK, GOOD) fill in for each. The fee rates come from the calculator tab so you change them once.

What you get

  • The engine (.xlsx, opens in Google Sheets or Excel): Calculator and Whole Shop tabs
  • A 2-page quick-start guide

Good to know

  • No macros, add-ons or sign-ups. Works in Google Sheets (free) and Excel 2016 or newer.
  • Instant download.

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Money and business

Etsy Pricing Engine

every fee, real profit per sale, and the price for your margin, Google Sheets + Excel

Price, shipping, materials, your time and every Etsy fee in. Real profit per sale, margin, the price that hits your target margin, break-even price, and a Whole Shop tab that does it for every listing at once.

Pay with card, Apple Pay and more. Download right after.

One-time price in US dollars, checkout by Stripe. After paying you land on a page with your download link. Each link works for 15 minutes, and reopening that page makes fresh ones.

  • Etsy-Pricing-Engine.zip